The upcoming Urdu-language reality dating show Lazawaal Ishq, hosted by Ayesha Omar, has been surrounded by online speculation about whether it would air on television. On Tuesday, the Pakistan Electronic Media Regulatory Authority (Pemra) issued a clarification, confirming it definitely will not.
In a notice shared on social media, Pemra stated: “For the information of the public, it is clarified that Pemra is receiving several complaints regarding the social media campaign about Lazawaal Ishq. Lazawaal Ishq is content produced for social media platforms. This program is not being broadcast on any TV channel licensed by Pemra. Pemra rules apply only to licensed TV channels.”
The clarification came after days of online chatter following Omar’s unveiling of the show. Some users questioned whether it would eventually air on Pakistani television, while others expressed concerns over its content.
Aysha Omar had earlier told Pakistani newspaper Dawn that Lazawaal Ishq would premiere on YouTube, not on TV. “It’s a first of its kind for Pakistani and Urdu-speaking viewers worldwide,” she said.
Modeled after the Turkish hit Aşk Adası, Lazawaal Ishq introduces Pakistani audiences to a globally popular reality format. Across more than 100 episodes, four men and four women will live together in a luxury villa, with their interactions and challenges recorded on camera. The season will end with the crowning of a “winning couple.”
Pemra Tweet
— Report PEMRA (@reportpemra) September 16, 2025
“You get to follow their journey, see the bonds form, watch the tensions rise, and find out who ultimately makes it as the winning couple,” Omar explained.
Omar also shared that the Urdu adaptation required a host who could connect with its audience: “There were many candidates, and I feel grateful I was selected. The show has Pakistani participants, boys and girls, who you can spot in the promo. There’ll be a lot happening because it’s all about love — and there will be a winning couple.”
What’s your take on show #LazawalIshq?
Is this bold entertainment or crossing the line into vulgarity? pic.twitter.com/2zbtkHzDFB
— Showbiz & News (@ShowbizAndNewz) September 15, 2025
The teaser for Lazawaal Ishq shows sweeping visuals of the Bosphorus, with Omar cruising across the water before arriving at the grand villa — a modern house with a pool, where contestants will live and compete.
The Turkish format has already been adapted into Persian (Eshghe Abadi) and Arabic (Qesma w Naseeb). Lazawaal Ishq marks the first-ever Urdu-language version.
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