Gmail inbox updates its features in February 2024
Gmail is implementing significant updates, particularly for high-volume senders exceeding 5000 messages daily.
Authentication
Key changes include stringent authentication measures, mandating the adoption of SPF, DKIM, and DMARC with a minimum policy of p=none.
Unsubscribe
In terms of unsubscribes, senders must now offer a one-click unsubscribe option, ensuring prompt follow-up within a two-day timeframe.
Spam
Additionally, there is a heightened emphasis on maintaining a low spam complaint rate, as senders are required to monitor their Google Postmaster and keep spam complaints below 0.3%. The overarching goal is to prioritize sending emails that users genuinely want to receive
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